3D Rendering Comparison

Reality versus Augmented Reality

Comparing 2D images versus 3D rendering

The accuracy of 3D rendering depends on several factors, including the quality of the 3D model and the rendering software used. In general, 3D rendering can produce highly realistic images that closely match the appearance of the original 3D model.

Below is a a comparison of a photo versus a 3D model positioned in its place using AR. Just drag the slider to see the before and after.


Augmented Reality Boosts Online Sales

Augmented Reality Boosts Online Sales: How AR is Revolutionizing the Way We Shop

The use of augmented reality (AR) technology in online shopping has led to a significant boost in sales for retailers. AR allows customers to experience products in a more immersive and interactive way, allowing them to visualize how the product would look and function in their own space. This has proven to be a powerful tool for driving sales and engaging customers.

One of the advantages of AR in online shopping is that it allows customers to see how a product would look and fit in their own environment. For example a customer looking to buy a new piece of furniture can use AR to see how it would look in their living room before making a purchase. This helps to reduce the risk of buying something that doesn't fit or doesn't look right in the customer's space leading to increased customer satisfaction and fewer returns.

Another benefit of AR in online shopping is that it provides a more engaging and interactive experience for customers. Traditional online shopping can feel impersonal and lacking in the tactile experience of in-store shopping. AR allows retailers to bridge this gap by providing customers with a more immersive experience that feels more like in-store shopping. This can help to build brand loyalty and encourage customers to return to the retailer's website for future purchases.

The use of AR in online shopping has also been shown to increase the average order value for retailers. Customers who are able to experience a product in a more immersive and interactive way are more likely to add additional items to their cart and make larger purchases. This is because they are able to see how the additional items would complement their existing purchases, leading to a more cohesive and satisfying shopping experience.

Overall, the use of AR in online shopping has proven to be a powerful tool for driving sales and engaging customers. By providing a more immersive and interactive shopping experience, AR has the potential to revolutionise the way that customers shop online. As the technology continues to advance, it is likely that we will see even more retailers adopting AR to enhance their online shopping offerings.

The GLB File Format

Using the GLB File Format in Augmented Reality

Self Contained, Open Source and compressable. GLB files make for an excellent file format when serving 3D and AR models

GLB (GL Transmission Format Binary) is a binary file format that enables the transmission and loading of 3D models on the web. Benefits of using GLB model files over other 3D model file formats include:

  • GLB files are a self-contained format meaning they can include all the necessary textures, materials, and geometry data in a single file, making them easy to share and transport.
  • GLB files are optimised for the web, so they can be loaded quickly and efficiently, even on low-powered devices.
  • GLB files support the glTF (GL Transmission Format) standard, which is an open-source format that enables interoperability between different 3D modeling software and applications.
  • GLB files can be easily integrated into web-based 3D applications, such as 3D viewers, 3D editors, and augmented reality (AR) and virtual reality (VR) experiences.

Overall, the use of GLB model files can help improve the efficiency, compatibility and accessibility of 3D content on the web.

The Benefits of Augmented Reality in E-commerce

The Benefits Of Augmented Reality In E-commerce

Augmented reality (AR) is leading to increased sales and customer satisfaction

Have you ever wished you could try on clothes or accessories before making a purchase online? Or maybe you've struggled to visualize how a piece of furniture would fit in your home? These are common frustrations for many online shoppers, but fortunately, augmented reality (AR) has the potential to solve these problems and more.

For those who are unfamiliar with AR, it's a technology that overlays digital information onto the physical world. In the realm of e-commerce, this means that customers can use AR to virtually try on clothes, preview furniture in their home, and even test out makeup and beauty products. This not only allows customers to see how the products will look and fit in real-life situations, but it also helps them make more informed purchasing decisions.

But the benefits of AR for e-commerce don't stop there. Another advantage of this technology is that it provides customers with additional information and context about products. For example, customers can access detailed product descriptions, customer reviews, and other relevant data right from the physical store or e-commerce website. This can greatly improve the overall shopping experience and reduce the risk of returns or dissatisfaction.

In addition to benefiting customers, AR can also help businesses to improve their operations and increase efficiency. Retailers can use AR to provide real-time information to employees in store, helping them quickly locate and access inventory. AR can also be used for training and onboarding, providing new employees with a more interactive and immersive learning experience.

As you can see, the use of AR in e-commerce has the potential to greatly enhance the shopping experience for both customers and businesses. As the technology continues to evolve and become more widely available, we can expect to see even more innovative and exciting applications of AR in the e-commerce industry.

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